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Dubai - Thursday, April 24, 2014 2:04 AM

Press releases


04 March 2013
Dubai Airports expands its sponsorship of Lit Fest’s Emirati Strand
Dubai, UAE – March 4, 2013 – Dubai Airports will again be a prominent supporter and participant at this year’s Emirates Airline Festival of Literature, expanding its sponsorship of the event’s Emirati Writers Strand with the launch of two new children’s books. 
 
In addition to supporting the Emirati Writers Strand’s packed programme, Dubai Airports this year sponsored  local authors Fatma Ibrahim, Hamda Al Bastaki, Reem Ahli and Fatema Al Kamali and illustrator Wafa Al Marzougi in publishing their books in both Arabic and English. About 4,000 copies will be distributed to local schools.
 
The books, titled I Don’t Want to Shower and Mahra’s Magical Tree, will be officially launched on Thursday at one of the sessions at the special Ladies Morning by Jordanian writer, publisher and advocate for literacy, Taghreed Najjar and Saudi based publisher and founder of Buzoor bookshop, Zeyna Al-Jabri.   
 
Anita Mehra, Vice President Marketing and Corporate Communications, described Dubai Airports’ association with the Emirates Airline Festival of Literature as a progression of the company’s commitment to promoting global cultural understanding through literature, as well as its efforts to highlight the Emirati culture by enabling exposure for budding and established UAE national authors.
 
“Dubai Airports plays an increasingly important and positive role in the emirate’s cultural and creative life. We are proud to have been able to extend our support of the Emirati Writers Strand with the publishing of these books which we believe will encourage young children’s appreciation of the written word from an early age,” Mehra said.
Opening on March 5, the five-day festival will feature more than 125 authors – including award-winning English and Arabic writers, poets and journalists from more than 30 countries.
 
This year’s Emirati Writers Strand will see the introduction of a new Wednesday Debate, sponsored by Watani, where the UAE’s top academics and authors will discuss how the Arabic language can grow and withstand the increasing influence of English as a daily lingua franca. 
 
Also appearing on the Emirati Writers Strand programme will be the UAE’s Dubai Abulhoul – who at age 11 wrote her first novel, Galagolia – and Cornish House author Liz Fenwick to discuss how writers can interact with their readers through social media.
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